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A Feature-Based Approach to Assessing Advertisement Similarity
Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243
Persistent link: https://www.econbiz.de/10006640223
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An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much
Park, Young-Hoon; Bradlow, Eric T. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 470-482
Persistent link: https://www.econbiz.de/10006642898
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Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
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A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10006645685
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RESEARCH NOTES AND COMMUNICATIONS - Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric
Bradlow, Eric T.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 38 (2001) 2, pp. 254-261
Persistent link: https://www.econbiz.de/10006658296
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RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.; Rao, Vithala R. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 259-268
Persistent link: https://www.econbiz.de/10006662702
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The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines - What search engine(s) do you use when looking for Marketing-Management Information?
Bradlow, Eric T.; Schmittlein, David C. - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10006908137
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Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing - Any uncertainty about the functional form of the double-log demand model implies tha...
Montgomery, Alan L.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 569-583
Persistent link: https://www.econbiz.de/10006910693
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The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10006910695
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F INFORMATION COMMERCE & TECHNOLOGY - The little engines that could: Modeling the performance of World Wide Web search engines Fc:000
Bradlow, Eric T.; Schmittlein, David C. - In: Operations research, Management science : OR MS ; the … 41 (2001) 4, pp. 445-446
Persistent link: https://www.econbiz.de/10006512068