A Feature-Based Approach to Assessing Advertisement Similarity
| Year of publication: |
2006
|
|---|---|
| Authors: | Schweidel, David A. ; Bradlow, Eric T. ; Williams, Patti |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 2, p. 237-243
|