Purpose: The purpose of this paper is to examine consumers’ motives in signing up for a week-long voluntary simplicity experiment, No Impact Week (NIW), and reducing their consumption during and afterwards. Design/methodology/approach: The empirical data come from informants who filled out a...

Purpose: This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today: psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of...