The focus in this chapter is on the psychological foundation of intertemporal decisions and the consequences for people’s decisions and behaviors. Rather than simply update the numerous excellent past reviews with a focus on the discounting phenomena, the emphasis in this chapter is on recent...

Why do events that occurred around the same time feel more or less distant? Prior research suggests that characteristics of the event itself can affect the estimated date of its occurrence. Our work differs in that we focus on how characteristics of the time interval following the event affect...

Purchasing products that consumers have not used before (e.g., baby stroller for first time parents or a new product like an iPad) can be a challenge for consumers. In this article, the authors examine how mentally simulating two specific aspects of a product - the product usage process vs. the...

Game theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game theoretic...

Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...