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Responsible research in business and management (RRBM) and the Journal of Public Policy & Marketing : connected through impact
Cross, Samantha N. N.; Gustafsson, Anders; Pechmann, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10012703052
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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.; Blanchard, Simon J.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
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Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
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A framework for the consumer psychology of morality in the marketplace
Campbell, Margaret C.; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10011858552
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Special issue: marketplace morality
Campbell, Margaret C. (ed.); Winterich, Karen Page (ed.) - 2018
Persistent link: https://www.econbiz.de/10011858555
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When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep - In: Journal of marketing 82 (2018) 3, pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
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Conforming conservatives : how salient social identities can increase donations
Kaikati, Andrew M.; Torelli, Carlos J.; Winterich, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10011789693
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Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Winterich, Karen Page; Walker Reczek, Rebecca; Irwin, … - In: Journal of marketing 81 (2017) 5, pp. 104-120
Persistent link: https://www.econbiz.de/10011749870
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To profit or not to profit? : the role of greed perceptions in consumer support for social ventures
Lee, Saerom; Bolton, Lisa E.; Winterich, Karen Page - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 853-876
Persistent link: https://www.econbiz.de/10011780572