Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Year of publication: |
March 2017
|
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Authors: | Garvey, Aaron M. ; Blanchard, Simon J. ; Winterich, Karen Page |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 71-83
|
Subject: | Conspicuous consumption | Pricing | Overpayment | Status | Satisfaction | Sozialer Status | Social status | Kundenzufriedenheit | Customer satisfaction | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Preismanagement | Pricing strategy | Signalling |
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