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Consumer behaviour
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Poncin, Ingrid
36
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23
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7
Hammedi, Wafa
7
Leclercq, Thomas
7
Ben Mimoun, Mohammed Slim
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5
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3
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Journal of retailing and consumer services
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4
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Handbook of research on customer engagement
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ECONIS (ZBW)
36
OLC EcoSci
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RePEc
7
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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11
Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian
;
Vanhamme, Joe͏̈lle
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10001731356
Saved in:
12
"Statistiquement significatif"? : respectons l’incertitude de l’effet testé
Bultez, Alain
;
Derbaix, Christian
;
Herrmann, Jean-Luc
- In:
Recherche et applications en marketing : RAM
37
(
2022
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10012822290
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13
Place de I'offre dans la construction d'une identité stigmatisée : Ie cas des personnes en situation de handicap moteur
Nau, Jean-Philippe
;
Derbaix, Christian
;
Thevenot, Géraldine
- In:
Recherche et applications en marketing
31
(
2016
)
4
,
pp. 50-69
Persistent link: https://www.econbiz.de/10011666957
Saved in:
14
Intergenerational transmissions and sharing of musical taste practices
Derbaix, Christian
;
Derbaix, Maud
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1600-1623
Persistent link: https://www.econbiz.de/10012178652
Saved in:
15
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
16
OBSERVATIONS - A New Scale to Assess Children's Attitude toward TV Advertising
Derbaix, Christian
;
Pecheux, Claude
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 390-399
Persistent link: https://www.econbiz.de/10006505226
Saved in:
17
Children's Attitude toward the Brand: A New Measurement Scale - Children represent both an important current and future market. Knowing their attitudes toward specific brands is of...
Pecheux, Claude
;
Derbaix, Christian
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006518404
Saved in:
18
Pride in contemporary sport consumption: a marketing perspective
Decrop, Alain
;
Derbaix, Christian
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 586-604
Persistent link: https://www.econbiz.de/10008447602
Saved in:
19
Affective reactions to consumption situations: A pilot investigation
Derbaix, Christian
;
Pham, Michel T.
- In:
Journal of Economic Psychology
12
(
1991
)
2
,
pp. 325-355
Persistent link: https://www.econbiz.de/10005108639
Saved in:
20
Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian
;
Vanhamme, Joelle
- In:
Journal of Economic Psychology
24
(
2003
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10005388550
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