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Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine; Poncin, Ingrid; Kullak, Avreliane; … - In: Psychology & marketing 41 (2024) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
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Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels
Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 6, pp. 31-47
Persistent link: https://www.econbiz.de/10009826490
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Customer engagement: the role of gamification
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019
Persistent link: https://www.econbiz.de/10013163367
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Enhancing playful customer experience with personalization
Lambillotte, Laetitia; Magrofuoco, Nathan; Poncin, Ingrid; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366295
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Technologies, expériences, services et au-delà ! : plaidoyer pour développer la recherche sur les technologies, les expériences et les services
Poncin, Ingrid; Hammedi, Wafa; Lancelot Miltgen, Caroline - In: Recherche et applications en marketing : RAM 37 (2022) 4, pp. 3-14
Persistent link: https://www.econbiz.de/10013435421
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Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Lambillotte, Laetitia; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 213-243
Persistent link: https://www.econbiz.de/10014299240