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Precise versus imprecise promotional rewards at small probabilities : moderating from purchase value and promotion budget
Yao, Qing; Rong, Chen; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 1006-1021
Persistent link: https://www.econbiz.de/10009763923
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Cover Image
Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Yao, Qing; Chen, Rong; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5, pp. 1006-1021
Persistent link: https://www.econbiz.de/10010132247