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Meaning Matters
Puntoni, Stefano; Schroeder, Jonathan; Ritson, Mark - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 51-65
Persistent link: https://www.econbiz.de/10009976429
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Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room
Jayasinghe, Laknath; Ritson, Mark - In: Journal of consumer research : JCR ; an … 40 (2013) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10010135607
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Pricing as a Strategic Capability - Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. B...
Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT sloan management review 43 (2002) 3, pp. 61-66
Persistent link: https://www.econbiz.de/10006267008
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Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
Zbaracki, Mark J.; Ritson, Mark; Levy, Daniel; Dutta, … - In: The review of economics and statistics 86 (2004) 2, pp. 514-533
Persistent link: https://www.econbiz.de/10006366291
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BRANDING - Losing cachet in one fateful move - Prestige brands that offload stock on TK Maxx commit suicide for a short-term boost
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2006), pp. 21-23
Persistent link: https://www.econbiz.de/10007264317
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BRANDING - Trouble brewing - InBev's GBP 24bn bid for Anheuser-Busch has major implications for Bud in the US. writes Mark Ritson
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 23
Persistent link: https://www.econbiz.de/10008071819
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BRANDING - Exclusion zone - Abercrombie & Fitch's image risks being harmed by overweight 30-somethings, writes Mark Ritson
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 21
Persistent link: https://www.econbiz.de/10008078105
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BRANDING: Before its time - BA's latest ad campaign has come too early to right the wrongs of the T5 debacle
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 21
Persistent link: https://www.econbiz.de/10008090391
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Branding
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 20
Persistent link: https://www.econbiz.de/10008094389
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on branding
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 20
Persistent link: https://www.econbiz.de/10008096217