Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room
Year of publication: |
2013
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Authors: | Jayasinghe, Laknath ; Ritson, Mark |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 40.2013, 1, p. 104-121
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