Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of Business Research 67 (2014) 3, pp. 228-236
The paper examines how parental style affects consumer socialization in a cross-national context, focusing on family communication orientation, adolescents' use of influence strategies, susceptibility to peer influence, and impulse buying tendency. Multiple-informant data from each family (i.e.,...