How culture matters in children’s purchase influence: a multi-level investigation
Year of publication: |
2007
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Authors: | Laroche, Michel ; Yang, Zhiyong ; Kim, Chankon ; Richard, Marie-Odile |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 1, p. 113-126
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