Sundbo, Jon; Johnston, Robert; Mattsson, Jan; Millett, Bruce - In: Entrepreneurship & Regional Development 13 (2001) 3, pp. 247-267
This paper introduces the concept of a new entrepreneurial role in services that we call the frantrepreneur. This is based on two case studies of the internationalization of two US franchisors, one in temporary services (Sweden) and the other in computer training (Australia). The frantrepreneur...