Egan-Wyer, Carys Jane; Burt, Steve; Hultman, Jens; … - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 1025-1044
Purpose: The study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio. Design/methodology/approach: Case study based on semi-structured, qualitative interviews...