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Purpose – Explores the retail internationalisation activities of consumer co-operatives. Findings – A survey of the available information on these internationalisation activities shows that they have been restricted to a relatively small number of co-operatives and that the ‘failure’...
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This research began with the question: why is the retailer brand market share of Tesco Korea higher than that of local Korean retailers? Of the foreign grocery retailers who have expanded into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in...
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Purpose: The study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio. Design/methodology/approach: Case study based on semi-structured, qualitative interviews...
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