Retailer Brand Development and Handling Processes: A Comparative Study of Tesco Korea and Local Korean Retailers
Year of publication: |
2010-01-07
|
---|---|
Authors: | Cho, Young-Sang |
Other Persons: | Burt, Steve (contributor) ; Dawson, John (contributor) |
Subject: | retailer brand | Tesco | retail internationalisation | brand development | Retail trade Korea | Brand name products Marketing Korea | Tesco (Firm) |
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