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Influence of the "benefit of the doubt" in online auctions

Steinhart, Yael; Kamins, Michael A.; Mazursky, David - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 245-260

Persistent link: https://www.econbiz.de/10012144809

Secondary research : information sources and methods

Stewart, David W.; Kamins, Michael A. - 1993 - 2. ed., 1. [Dr.]

Persistent link: https://www.econbiz.de/10004121135

Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free

Kamins, Michael A.; Folkes, Valerie S.; Fedorikhin, … - In: Journal of Consumer Research 36 (2009) 4, pp. 660-670

A series of experiments examined the amount that consumers were willing to pay for products bundled together in a promotion. Describing one of the disparate products in the bundle as "free" decreased the price consumers were willing to pay for each product when sold individually. However, a...

Persistent link: https://www.econbiz.de/10008633306

Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Alpert, Frank H.; Kamins, Michael A. - In: Journal of the Academy of Marketing Science 22 (1994) 3, pp. 244-253

Persistent link: https://www.econbiz.de/10006155374

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands

Alpert, Frank H.; Kamins, Michael A. - In: Journal of marketing 59 (1995) 4, pp. 34-45

Persistent link: https://www.econbiz.de/10005995219

Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations

Einwiller, Sabine A.; Fedorikhin, Alexander; Johnson, … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 185-194

Persistent link: https://www.econbiz.de/10006149007

Re-Inquiries - Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

Kamins, Michael A.; Drèze, Xavier; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 622-628

Persistent link: https://www.econbiz.de/10006647704

Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free

Kamins, Michael A.; Folkes, Valerie S.; Fedorikhin, … - In: Journal of consumer research : JCR ; an … 36 (2009) 4, pp. 660-670

Persistent link: https://www.econbiz.de/10008336336

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612

Persistent link: https://www.econbiz.de/10007901905

On the road to addiction: The facilitative and preventive roles of marketing cues

Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226

Persistent link: https://www.econbiz.de/10010119600