This research broadens the focus on the addiction process by examining the role of marketing cues in the “pre-addiction” phase of the consumption continuum that is broadly conceptualized to include behavior that may or may not result in addiction. If addictive behavior is to occur then...

Addiction does not begin with the harmful effects of being dependent on a particular consumption behaviour such as smoking, alcohol, or illegal drugs. Instead it starts with everyday seemingly benign behaviours that, through psychological, biophysical, and/or environmental triggers, can become...

The present research sheds new light on the antecedents and outcomes of bidders‘ perceived risk. It examines the role of the two-system model in the context of activating the potential to either win or lose an online auction. This study demonstrates that when a bidder‘s affective system is...

The current research proposes a moderator of the established effect of temporal construal on the weighting of abstract features versus more concrete features - that of the individual’s regulatory focus. The moderating effect relies on the presence or absence of a fit between regulatory focus...