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Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
Martin, Brett; Veer, Ekant; Pervan, Simon - In: Marketing Letters 18 (2007) 3, pp. 197-209
Persistent link: https://www.econbiz.de/10005716482
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The lure of the sorcerer : consumers' consumption meanings in the context of trading card games
Martin, Brett - In: Journal of strategic marketing 27 (2019) 2, pp. 151-163
Persistent link: https://www.econbiz.de/10012202450