Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
Year of publication: |
2007
|
---|---|
Authors: | Martin, Brett ; Veer, Ekant ; Pervan, Simon |
Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 3, p. 197-209
|
Publisher: |
Springer |
Subject: | Larger-sized models | Self-referencing | Weight locus of control | Brand and advertising attitudes |
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