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Advertising on the internet : perceptions of advertising agencies and marketing managers

Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10008907874

Advertising on the internet : perceptions of advertising agencies and marketing managers

Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10009850627

The role of industry perceptions in competitive responses

Fouskas, Konstantinos G.; Drossos, Dimitris A. - In: Industrial Management & Data Systems 110 (2010) 4, pp. 477-494

Purpose – The purpose of this paper is to examine the impact of managerial perceptions of the competitive environment on shaping the way firms respond to their rivals in terms of speed, intensity, innovativeness and breadth of competitive responses. Design/methodology/approach – The paper...

Persistent link: https://www.econbiz.de/10014824241

Buying behavior on daily-deal sites : the role of face value, product involvement, information, and website quality

Drossos, Dimitris A.; Maragoudakis, Manolis; Kokkinaki, … - In: Journal of internet commerce 14 (2015) 2, pp. 200-232

Persistent link: https://www.econbiz.de/10011432418

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430

Persistent link: https://www.econbiz.de/10011349112

Consumer responses to SMS advertising : antecedents and consequences

Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136

Persistent link: https://www.econbiz.de/10010247649

The impact of managerial perceptions on competitive response variety

Giaglis, George M.; Fouskas, Konstantinos G. - In: Management decision : MD 49 (2011) 8, pp. 1257-1275

Persistent link: https://www.econbiz.de/10009355091

The impact of managerial perceptions on competitive response variety

Giaglis, George M.; Fouskas, Konstantinos G. - In: Management decision : MD 49 (2011) 8, pp. 1257-1276

Persistent link: https://www.econbiz.de/10009286418

The impact of managerial perceptions on competitive response variety

Giaglis, George M.; Fouskas, Konstantinos G. - In: Management Decision 49 (2011) 8, pp. 1257-1275

Purpose – The purpose of this paper is to study the impact of managerial perceptions regarding the competitive environment and organizational capabilities on the way firms respond to their rivals' competitive actions. Design/methodology/approach – The authors draw on competitive dynamics...

Persistent link: https://www.econbiz.de/10014933185