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Prediction market performance and market liquidity : a comparison of automated market makers
Slamka, Christian; Skiera, Bernd; Spann, Martin - In: IEEE transactions on engineering management : EM 60 (2013) 1, pp. 169-185
Persistent link: https://www.econbiz.de/10009711342
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Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets
Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10009411895
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Die Macht des Selbstzwangs : wie sich Konsumenten mit Tarifen selbst disziplinieren
Robbert, Thomas; Roth, Stefan; Skiera, Bernd - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 145-166). 2013
Persistent link: https://www.econbiz.de/10009759345
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Étude du lien entre l'intention de recommander une entreprise et la valeur à vie de ses clients
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Recherche et applications en marketing 27 (2012) 4, pp. 121-143
Persistent link: https://www.econbiz.de/10010199780
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Not all fun and games : viral marketing for utilitarian products
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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Empirical generalizations in search engine advertising
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
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Stock market returns to financial innovations before and during the financial crisis in the United States and Europe
Schöler, Lisa; Skiera, Bernd; Tellis, Gerard J. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 973-986
Persistent link: https://www.econbiz.de/10010416904