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Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina; McIntyre, Charles; Dennis, Charles; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
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Smart retailing : technologies and strategies
Pantano, Eleonora; Dennis, Charles - 2019
1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion
Persistent link: https://www.econbiz.de/10012398541
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Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022
Persistent link: https://www.econbiz.de/10012609365
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400
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Ethics in marketing : sea change on Potemkin village
Dennis, Charles (contributor); Harris, Lisa (contributor) - 2005
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example,...
Persistent link: https://www.econbiz.de/10012673220
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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A holistic framework of corporate website favourability
Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C.; … - In: International studies of management and organization 47 (2017) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011734538