Previous research has indicated that the feeling of imaginary touch, mediated by the interface used to interact with a product presented online, can influence users’ psychological and behavioral reactions to the product. Extending this stream of research, this study tries to investigate...

Early studies typically hold a negative view of interrupting website features (e.g., pop-ups and floating advertisements) because they may cause annoyance for consumers and disrupt their processing flow. The current short paper offers a novel insight into a potential benefit of interrupting...

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the...

Impressions at first glance matter in the digital world in that they could lead to lasting impact on credibility perceptions, usage intention, and user satisfaction. Past studies have found that much of impression formation is affected by visual design-related features. Despite its importance,...

Electronic word-of-mouth (EWOM) systems have become an inalienable and indispensable part of electronic commerce and evolved into a rich information environment that contain a set of communication elements. Understanding how these communication elements operate simultaneously to shape consumers'...