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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Fashion product display : an experiment with Mockshop investigating colour, visual texture, and syle coordination
Wu, Juanjuan; Ju, Hae Won; Kim, Jieun; Damminga, Cara; … - In: International journal of retail & distribution management 41 (2013) 10, pp. 765-789
Persistent link: https://www.econbiz.de/10010187209
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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Consumer need for mobile app atmospherics and its relationships to shopper responses
Lee, Yoojung; Kim, Hye-yŏng - In: Journal of retailing and consumer services 51 (2019), pp. 437-442
Persistent link: https://www.econbiz.de/10012115172
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Minions for the rich? : financial status changes how consumers see products with anthropomorphic features
Kim, Hye-Young; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 429-450
Persistent link: https://www.econbiz.de/10011900581
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Receptivity to advertising messages and desired shopping values
Kim, Hye-Young; Kim, Youn-Kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-386
Persistent link: https://www.econbiz.de/10008146985
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The role of love in satisfied customers' relationships with retailers
Kim, Hye-Young; Kim, Youn-Kyung; Jolly, Laura; … - In: The international review of retail, distribution and … 20 (2010) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10008431884
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Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-Young; Kang, Ju-Young M.; Johnson, Kim K.P. - In: International journal of retail & distribution management 40 (2012) 5, pp. 376-388
Persistent link: https://www.econbiz.de/10009963695