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Mobile shopping motivation: an application of multiple discriminant analysis
Yang, Kiseol; Kim, Hye-Young - In: International journal of retail & distribution management 40 (2012) 10, pp. 778-790
Persistent link: https://www.econbiz.de/10010013701
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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Kim, Hye-Young; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10010135439
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Fashion product display: An experiment with Mockshop investigating colour, visual texture, and style coordination
Wu, Juanjuan; Ju, Hae Won; Kim, Jieun; Damminga, Cara; … - In: International journal of retail & distribution management 41 (2013) 10, pp. 765-789
Persistent link: https://www.econbiz.de/10010179616
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Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure
Kim, Hye-Young; Kim, Youn-Kyung - In: Journal of retailing and consumer services 15 (2008) 5, pp. 410-419
Persistent link: https://www.econbiz.de/10008065337
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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Showrooming versus webrooming : examining motivational differences in omnichannel exploratory behaviors
Huh, Jennifer; Kim, Hye-yŏng - In: The international review of retail, distribution and … 32 (2022) 5, pp. 532-548
Persistent link: https://www.econbiz.de/10013411691
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That's what I was looking for! : congruence and perceived information relevance of online customer reviews
Lee, Garim; Kim, Hye-yŏng - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1165-1189
Persistent link: https://www.econbiz.de/10013417001
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim; Kim, Hye-yŏng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
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"Oh, happy day!" : examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty
Huh, Jennifer; Kim, Hye-yŏng; Lee, Garim - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 794-812
Persistent link: https://www.econbiz.de/10014428172