Mobile shopping motivation: an application of multiple discriminant analysis
| Year of publication: |
2012
|
|---|---|
| Authors: | Yang, Kiseol ; Kim, Hye-Young |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 40.2012, 10 (31.8.), p. 778-790
|