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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de; Daems, Kristien; Moons, Ingrid - In: The SAGE handbook of marketing ethics, (pp. 107-122). 2021
Persistent link: https://www.econbiz.de/10012304835
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How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de; Eagle, Lynne C.; Dahl, Stephan; … - In: The SAGE handbook of marketing ethics, (pp. 518-529). 2021
Persistent link: https://www.econbiz.de/10012306770
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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Guest editorial: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk; Neijens, Peter; Pelsmacker, Patrick de - In: Journal of service management 33 (2022) 4/5, pp. 497-506
Persistent link: https://www.econbiz.de/10013325666