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Branding places : applying brand personality concept to cities

Kaplan, Melike Demirbag; Yurt, Oznur; Guneri, Burcu; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1286-1304

Persistent link: https://www.econbiz.de/10008661737

Branding places: applying brand personality concept to cities

Kaplan, Melike Demirbag; Yurt, Oznur; Guneri, Burcu; … - In: European journal of marketing : EJM 44 (2010) 9, pp. 1286-1305

Persistent link: https://www.econbiz.de/10008453006

Branding places: applying brand personality concept to cities

Demirbag Kaplan, Melike; Yurt, Oznur; Guneri, Burcu; … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1286-1304

Purpose – In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional...

Persistent link: https://www.econbiz.de/10014722679

A proposal to evaluate research projects

Kurtulus, Kemal - In: Esomar congress (1978), pp. 421-441

Persistent link: https://www.econbiz.de/10003642859

Channels of distribution : an overview and the effectiveness assessment

Kurtulus, Kemal - In: Der Markt : international journal of marketing (1979) 4, pp. 247-255

Persistent link: https://www.econbiz.de/10002382003

Computer usage and employment of operations research techniques in Turkish industrial firms : a survey study

Kurtulus, Kemal - In: European journal of operational research : EJOR 14 (1983) 3, pp. 329-334

Persistent link: https://www.econbiz.de/10002382021

Development of marketing research in Turkey

Kurtulus, Kemal - In: European research : marketing, opinion, advertising 8 (1980) 1, pp. 42-48

Persistent link: https://www.econbiz.de/10002382087

Present status of marketing channels in Turkey

Kurtulus, Kemal - In: Management international review : mir ; journal of … 20 (1980) 4, pp. 38-46

Persistent link: https://www.econbiz.de/10002382095

Present status of marketing research in Turkey

Kurtulus, Kemal - In: European journal of marketing : EJM 12 (1978) 8, pp. 529-540

Persistent link: https://www.econbiz.de/10002382102

Channels of distribution : an overview and the effectiveness assessment

Kurtulus, Kemal - In: Der Markt : international journal of marketing (1979) 4, pp. 247-255

Persistent link: https://www.econbiz.de/10009853238