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What makes a Tweet so sweet : the neurocognitive effects of hedonic information consumption
Fadel, Kelly J.; Meservy, Thomas O.; Kirwan, C. Brock - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-15
Persistent link: https://www.econbiz.de/10014434744
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Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran; Tan, Wenying; Lee, Eun-Ju - In: Psychology & marketing 41 (2024) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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Neuroimaging und Neuroökonomie : Grundlagen, ethische Fragestellungen, soziale und rechtliche Relevanz
Ach, Johann S. (ed.); Lüttenberg, Beate (ed.);  … - Klausurwoche Neuroimaging und Neuroökonomie - … - 2015
Persistent link: https://www.econbiz.de/10013432087
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
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A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M. - In: Journal of historical research in marketing 15 (2023) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun; Nair, Sumesh; Rasul, Tareq Faizur - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 73-98). 2023
Persistent link: https://www.econbiz.de/10013543383
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Bayesian D-Optimal Choice Designs for Mixtures
Ruseckaite, Aiste; Goos, Peter; Fok, Dennis - Tinbergen Instituut - 2014
Consumer products and services can often be described as mixtures of ingredients. Examples are the mixture of ingredients in a cocktail and the mixture of different components of waiting time (e.g., in-vehicle and out-of-vehicle travel time) in a transportation setting. Choice experiments may...
Persistent link: https://www.econbiz.de/10011257199