This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a bank, the extent to which branches and digital...

XXI century come with new challenges for marketers faced with two major factors that modify and influence of marketing communications: fragmented market determine replacement outdated marketing techniques (target is a marketing oriented custom), and the evolution of technology that accelerates...

In the intense competitive conditions in order to ensure the required quality of services and financial products should be done to establish a standard of services and products and ensuring its maintenance. As such, an important part of the marketing process is to determine the minimum...

The banking industry has undergone significant operational changes over the last decade, thanks to advances in information technology. The rapid diffusion on the Internet has revolutionized the delivery channels used by the financial services industry. This article examines consumers’...

More and more in recent times credit institutions are replacing traditional brick and mortar agencies with technology focused on changing the behavior patterns of customers and streamlining the delivery process of their services. The main factors that promote this growing trend are the...

The management of innovation since the early 90s is more and more present in the business discourse, whatever the field of activity. However, the academic literature is often limited to technological innovations carried out in the industry and leaves the service sector which is a major source of...

Service is created when it's marketed, and this is why we try to measure “service quality” through “marketing mix”. This paper analyzes the Egyptian banking performance, and measures the effect of the marketing mix on service quality and the effect of service quality on performance...

This paper aims first to evaluate the service quality of Islamic banking and second to explore the withdrawal behavior of Islamic banking depositors based on their evaluation towards its service quality in the context of Indonesia. A total of 276 Islamic banking customers in Jakarta, Indonesia,...

Problem statement: Diminishing partnership or musharakah mutanaqisah contract in home financing is recently introduced by the Islamic banking industry as an alternative of the bay bi'thaman ajil contract which has received many criticism from shariah scholars as mimicking conventional loan. This...

An important policy goal in European Union has been integration of markets and economic convergence. The aim of this exploratory paper is to study pricing of currency exchange services based on bid-ask spreads in commercial banks and the policy implications of the delayed integration of banking...