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Business Models of the Web 2.0 : Advertising or the Tale of Two Stories

Beuscart, Jean-samuel; Mellet, Kevin - 2009

capability to build profitable business models. Today, advertising is the main source of revenue for Web 2.0 sites; however … advertising revenues are weak and disappointing, especially related to their audience. The aim of this paper is to provide an … ad servers) in order to improve advertising revenues on Web 2.0 sites. We present two different stories about the effect …

Persistent link: https://www.econbiz.de/10014209242

Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour : Model Based Approach

Prasath, Rajendran Arun; Veluchamy, Ramanujam; … - 2021

The study analyzed the various dimensions of customers’ opinions about social media advertisement on buying behaviour. The total number of questionnaires distributed in the self-administered survey was 750 sets. A purposive sampling method is applied in this research for selecting the sample....

Persistent link: https://www.econbiz.de/10014086448

Pricing Power in Advertising Markets : Theory and Evidence

Gentzkow, Matthew; Shapiro, Jesse M.; Yang, Frank; … - 2022

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …

Persistent link: https://www.econbiz.de/10014087366

Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan

Yamamura, Eiji - 2015

race. It follows that advertising universities on television would be effective in the university market …

Persistent link: https://www.econbiz.de/10013029727

Commercial Success through Commercials? Advertising and Pay TV Operators

Yang, Joonhyuk; Lee, Jung Youn; Chintagunta, Pradeep K. - 2021

television advertising to explain the success. Using data on US households' subscription choices and operators' advertising …. First, the authors find consumers in this market were sensitive to advertising, and especially so to that of the satellite … strategy to demonstrate advertising-elastic demand and discuss its robustness to potential threats to identification. Second …

Persistent link: https://www.econbiz.de/10013228813

Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own.

Greenfield, J.; Reid, C. - Department of Economics, University of Portsmouth - 1996

This poper examines the popular magazine Woman's Own during teh 1930s. We suggest the it epitomised the evolution of a new sub-genre of magazines aimed at british lower-middle-class and working-class women.

Persistent link: https://www.econbiz.de/10005775718

The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis

Roson, Roberto; Cian, Enrica de; Lanzi, Elisa - Dipartimento di Economia, Università Ca' Foscari Venezia - 2007

This paper presents an empirical study of energy demand, in which demand for a series of energy goods (Gas, Oil Products, Coal, Electricity) is expressed as a function of various factors, including temperature. Parameter values are estimated econometrically, using a dynamic panel data approach....

Persistent link: https://www.econbiz.de/10005057166

Price Discrimination and Audience Composition in Advertising-Based Broadcasting

Roson, Roberto - Dipartimento di Economia, Università Ca' Foscari Venezia - 2007

having the necessary hardware), with services supported through advertising revenues. Profitability in these markets depends … market for advertising services. In this paper, a model is introduced, which has two distinguishing features. First, the … differentiation. Second, the price of advertising depends on the expected audience composition, not simply on its magnitude. It also …

Persistent link: https://www.econbiz.de/10005106148

TV-Broadcast Competition and Advertising.

Gabszewicz, J.; Laussel, D.; Sonnac, N. - 1999

We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising …. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV …

Persistent link: https://www.econbiz.de/10005486781

TV Advertising, Programming Investments, and Product-Market Oligopoly.

Nilssen, T.; Sorgard, L. - Norges Handelshøyskole (NHH) - 2000

We present a model of the TV-advertising market that encompasses both the product markets and the market for TV … a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price … competition in each product market results in more investment in programming, higher price per advertising slot, and more …

Persistent link: https://www.econbiz.de/10005487110