Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license … network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and … the advertising intensity, benefits advertisers and harms users. Our model provides a rationale for technology …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

We aim to model and analyze possible cooperative advertising strategies in the context of a gaming platform … understanding the impact of a video game's total advertising budget and the co-op advertising sharing policy on each player …-op advertising sharing policy …