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Controlled, Uncontrolled Communication, Brand Name and Brand Attitude : A Relational Study on Cellular Telecom Sector of Bangladesh

Ahmed, Jubayer - 2017

The main objectives of the study is to examine the impact of communication variables like controlled communications, uncontrolled communications and brand name on brand attitude in the context of Grameen Phone Telecom. A systematic sampling method was adopted to collect data from the...

Persistent link: https://www.econbiz.de/10012971382

Controlled, Uncontrolled Communication, Brand Name and Brand Attitude : A Relational Study on Cellular Telecom Sector of Bangladesh

Ahmed, Jubayer - 2017

Persistent link: https://www.econbiz.de/10012972072

Implications of Parent Brand Inertia for Multiproduct Pricing

Pavlidis, Polykarpos - 2017

in the area of umbrella branding and multi-product firms. We show through numerical simulations that loyalty (inertia) to …

Persistent link: https://www.econbiz.de/10012974981

Brand Influence on Consumer Evaluations in Private Label Food Products

Buil López-Menchero, Tamar - 2016

Starting the existing studies about the evaluation of the sensory quality in food products, when comparing the manufacturer brand (MB) with the store brand (SB), this research has studied the consumer's sensory respond towards two different products of three different private labels. To this...

Persistent link: https://www.econbiz.de/10013001925

Evaluation of New Generic Top Level Domains from a Brand and a Trademark Perspective

Nagel, Alexander - 2016

This study explains the positive branding effects and the trademark-related risks of the New Generic Top-Level Domain …

Persistent link: https://www.econbiz.de/10013003737

Impact of Branding Strategy on Consumer Buying Behavior

Singh, Balgopal - 2016

The study was aimed to understand the branding strategy practiced by marketers, and its impact on buying behavior of … the consumers. The central theme of the study was that firms have various choices regarding the branding strategy such as … Independent, Corporate, and Mixed branding strategies and these strategies influence the product market as well as consumer …

Persistent link: https://www.econbiz.de/10013005569

The Impact of Brand Rating Dispersion on Firm Value

Luo, Xueming - 2016

This study examines brand dispersion — variance in brand ratings across consumers — and its role in the translation of brand assets into firm value. Dispersion captures the covert heterogeneity in evaluations of brands among consumers who like or dislike the brands, which would affect an...

Persistent link: https://www.econbiz.de/10013007542

Impact of Digital Media on Brand Loyalty and Brand Positioning

Ahmed, Rizwan - 2015

The objective of this research was to find out the importance of digital media and business to increase their revenues and market their products in a better way. Another objective of this research to differentiate between conventional and new media and to view the level of awareness about their...

Persistent link: https://www.econbiz.de/10013009464

Perception and Consumption of Global Luxury Brands in Russia and Romania : Comparative Cross-Cultural Aspects

Ochkovskaya, Marina - 2015

The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and Romania. We investigate the motives for buying...

Persistent link: https://www.econbiz.de/10013011954

A Study of Fastest Growing Countries Among Top 100 Brands

Siddiqui, Kamran - 2015

The purpose of this study is to illustrate the impact of Country of Origin (COO) on the top 100 global brands. A total of eighteen countries having 158 brands appeared during 2001-2013. Countries were analyzed on the basis of Cumulative Brand Equity (CBE), number of brands, Average Brand Equity...

Persistent link: https://www.econbiz.de/10013014160