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Internal branding: an enabler of employees' brand-supporting behaviours
Punjaisri, Khanyapuss; Evanschitzky, Heiner; Wilson, Alan - In: Journal of service management 20 (2009) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10008374535
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Book review - ESOMAR market research handbook, fifth edition
Wilson, Alan - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 559
Persistent link: https://www.econbiz.de/10008210216
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Book review - ESOMAR market research handbook, fifth edition
Wilson, Alan - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 559
Persistent link: https://www.econbiz.de/10008210775
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Science and the city
Wilson, Alan - In: Environment & planning / A 40 (2008) 12, pp. 2800-2808
Persistent link: https://www.econbiz.de/10008146688
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An exploration of the service orientation discrepancy phenomenon in a public sector context
Caemmerer, Barbara; Wilson, Alan - In: The service industries journal 31 (2011) 3, pp. 355-371
Persistent link: https://www.econbiz.de/10008811720
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Is market orientation contagious? The transfer of market orientation throughout organizational levels—a multilevel analysis
Wilson, Alan - In: Journal of business economics : JBE 80 (2010) 4, pp. 383-417
Persistent link: https://www.econbiz.de/10008397612
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CASE STUDY - An education in integration - How the Learning and Skills Council drove further education up the UK agenda through an integrated effort that needed buy-in from many in...
Wilson, Alan; Kapavarapu, Arvind - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 39-42
Persistent link: https://www.econbiz.de/10008415170
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The Economic Implications of Reducing Carbon Emissions: A Cross-Country Quantitative Investigation using the Oxford Global Macroeconomic and Energy Model
Cooper, Adrian; Livermore, Scott; Rossi, Vanessa; … - In: The energy journal 1 (2000), pp. 335-366
Persistent link: https://www.econbiz.de/10007677330
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Book reviews - Ethnography for marketers: A guide to consumer immersion
Mariampolski, Hy; Wilson, Alan - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 801-804
Persistent link: https://www.econbiz.de/10007888398
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Internal branding to influence employees' brand promise delivery: a case study in Thailand
Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner - In: Journal of service management 20 (2009) 5, pp. 561-580
Persistent link: https://www.econbiz.de/10009965849