Öberg, Christina; Shih, Tommy Tsung-Ying - In: Journal of Strategy and Management 8 (2015) 4, pp. 326-341
Purpose – An ambiguous environment indicates how rules and interests may not be outspoken or clear. In an emerging industry sector, such ambiguity may follow from different sets of rules to adapt to, changes to these rules, and how various parties surrounding a firm act based on these rules...