In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms. The work bellow is an analysis of "brand equity" concept for touristic destinations, as found in the specific...

The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...

It is considered that a weakness of the Romanian tourism offer is the quality of guest services. In this paper we established as an objective to examine in detail the importance given by the consumers to the components of guest service quality and their perceived performance, based on the three...

The aim of the current research is to establish whether there is a connection between the socio-demographic features of the potential consumers and the predilection towards the wellness consumerism, in order to evaluate the potential wellness market in Ro

The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1). The image of a tourist destination is strongly connected to...

Spa tourism is one of the most old tourism forms. The outlook about tourism spa was changed, it isn’t seen just as a treatment tourism but one for vigorously, physical and emotionally strength. In this new conception, new consumer segments are aimed. Actual Romanian spa resorts offer has to be...