В статье рассмотрена эволюция моделей и принципов маркетингового управления поведением потребителей применительно к рынку электронной торговли. Изложен...

The GOSF-2014 has a huge success, helping the Indian e-commerce websites generate record site visits and revenues. The tremendous success of GOSF is a clear-cut indication of changing face of e-commerce in India. In 2013, the e-retail market was worth US$ 2.3 billion. Overall e-commerce market...

This paper goes into the black box of a Regional Electronic Marketplace (REM) and studies it from a multiplicity of points of view. It identifies the critical success factors for the establishment of an REM and its evaluation, analyses the determinants of firms’ satisfaction and economic...

Los modelos TAM y TPB han sido ampliamente utilizados para explicar el comportamiento de aceptación tecnológica de los usuarios de los servicios electrónicos, sin embargo, pocos estudios han hecho uso integrado de los dos modelos. El presente trabajo propone un modelo teórico que integra...

The study set out to assess the role of E-commerce tools on the growth of Small and Medium Enterprises (SMEs), analyze how the use of Customer Relationship Management systems (CRM), Enterprise Resource Planning (ERP) systems, and use social media technologies affects the growth of SMEs....

The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....

Liberalization and regulatory reform of telecom markets has emerged as a high profile policy issue. This paper analyzes how the multilateral system under the World Trade Organization can help developing countries in promoting their own information infrastructures. We focus on a specific ?regime?...