E-Commerce In India: ‘You Haven’t Seen Enough of It’

The GOSF-2014 has a huge success, helping the Indian e-commerce websites generate record site visits and revenues. The tremendous success of GOSF is a clear-cut indication of changing face of e-commerce in India. In 2013, the e-retail market was worth US$ 2.3 billion. Overall e-commerce market is expected to reach Rs 107,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. The present article not only depicts the current picture of e-commerce in India but also attempts to project a future portrait of the industry.