Giovanis, Apostolos N.; Binioris, Spyridon; … - In: EuroMed Journal of Business 7 (2012) 1, pp. 24-53
Purpose – This paper presents an extended technology acceptance model (TAM) with concepts from the innovation diffusion theory (IDT) and customers’ perceived risk, aiming to examine the factors affecting Greek customers’ intentions to adopt internet banking services. Furthermore, several...