Purpose – To empirically analyse the relationship between the shelf space assigned to brands and several factors related to store management. Design/methodology/approach – The data come from a study of 40 product categories in a sample of superstores in Spain. The variables are: shelf space...

Purpose – This paper aims to analyze and identify commonalities and differences between the supermarket industry and its logistics capabilities in developed economies such as North America, the European Union and Japan, as well as the emerging Asian economy of India....

Purpose – A proliferation of private labels in European food retailing has been evident for several years now. Against this background, the purpose of this paper is to analyse the impact of competition between national brands and private labels on product variety, prices and turnover....

Purpose – The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey. Design/methodology/approach – A study was conducted of 90 Turkish private label manufacturers. A web‐based...

Purpose – This paper aims to analyse the responsible offer of mainstream retailers. By focusing on corporate social responsibility (CSR) labelled grocery goods, it aims to study whether consumers are able to make an ethical shopping basket, to create an inventory of CSR labels, and to evaluate...

Purpose – The purpose of this research is to examine the impact of brand personality on purchase intent and the influence of three design elements of wine labels on brand personality. Design/methodology/approach – Participants made brand personality judgments and rated their purchase intent...

Purpose – The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach – A single‐blind study was developed to evaluate the direct implications labels have on millennial...

Purpose – The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand the influence of two labeling variables – design...