Laeng, Bruno; Suegami, Takashi; Aminihajibashi, Samira - In: International Journal of Wine Business Research 28 (2016) 4, pp. 327-348
Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye pupil. We assessed whether eye fixations could predict choices and willingness to pay and whether pupil size could index...