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Although customer‐perceived value is discussed widely in the literature, few empirical studies have been conducted due to an absence of operational measures. Reports on the development of measures and tests two customer‐perceived value structures using data collected from industrial...
Persistent link: https://www.econbiz.de/10014842609
In recent years, there has been a resurgence of interest in the value construct among both marketing researchers and practitioners. Despite a growing body of research, it is still not clear how value interacts with related marketing constructs. Researchers have called for an investigation of the...
Persistent link: https://www.econbiz.de/10014842654
The field of marketing has had a history of individuals and organizations attempting short‐term gain through less than ethical means. The advent of the Web and other technological advances has placed powerful resources in the hands of practitioners. Coupled with that power is an acute public...
Persistent link: https://www.econbiz.de/10014842661
Suppliers do not only maintain relationships with customers for the customers’ benefits but also for their own sake. Various important value‐creating functions of business relationships with customers have been identified in the past. However, the preconditions of this inter‐organizational...
Persistent link: https://www.econbiz.de/10014842700
Purpose – The purpose of the article is to identify and systematize the terms of successful acquisitions on the enterprise market, along with making their classification into the necessary (which enable reaching synergy) and additional conditions (increasing the level of synergy or optimizing...
Persistent link: https://www.econbiz.de/10014825349
Purpose The purpose of this paper is to develop and test a theoretical model to measure the impact of enterprise resource planning (ERP) and customer relationship management (CRM) systems and moderating relationships of system and process integration on business value....
Persistent link: https://www.econbiz.de/10014825992
Purpose – With the globalisation of supply chains the importance of supply chain risk management (SCRM) has grown considerably. Still, although both researchers and practitioners fully agree on its importance, most companies pay very limited attention to SCRM. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10014826077
Purpose This article aims to gain a better understanding of the reasons why serendipity is designed for in different kinds of environments. Understanding these design intents sheds light on the value such designs bring to designers, in contrast to the users of the environment. In this way, the...
Persistent link: https://www.econbiz.de/10014855614
Meir Kohn’s Exchange and Value claims that economics can be organised around two opposed paradigms, the exchange and the value paradigms. In this paper, we apply this dichotomy to characterize the analyses proposed by economists in the field known as “law and economics”. We compare and...
Persistent link: https://www.econbiz.de/10005722271
The purpose of this contribution is to point out the main characteristics of the research program of the German economist Walter Eucken, the head of the Freiburg or ORDO-school. An exposé of his thoughts will be given on (a) the relation between theory and history, (b) the foundations of...
Persistent link: https://www.econbiz.de/10005722363