Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: Management Science 56 (2010) 12, pp. 2224-2236
For many high-tech and Internet-related products, utility to consumers depends in part on the size of the user base, a phenomenon called network externality. A firm with a portfolio of these and other products--that are often asymmetric in their degree of network externality or marginal...