Baxter, Roger - In: Journal of business market management : JBM 6 (2013) 2, pp. 56-69
In order to get good access to a buyer’s resources, which contribute to relationship value creation, a seller needs to … put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a …-seller relationships and the strength of relationship bonds affects sellers’ access to their buyers’ resources. The paper’s focus is on …