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Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
expert opinion poll were used to create marketing strategies for Word-of-Mouth Bakery?s expansion in food retailing. It is …
Persistent link: https://www.econbiz.de/10009485605
marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
Social media are very popular around the world. More and more people adopt this method of communication, as it brings instant and effective ways to stay in touch with ones relatives, coworkers, brands and products. Poland is no exception, as all major brands of the social sphere have decided to...
Persistent link: https://www.econbiz.de/10011437082
situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …
Persistent link: https://www.econbiz.de/10011507201
Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …
Persistent link: https://www.econbiz.de/10011429871
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
Persistent link: https://www.econbiz.de/10011279478
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479