Mobile Commerce (M-Commerce) comprises applications and services that are accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. While it is different from traditional e-Commerce it can also be seen as an extension of e-Commerce in the sense...

Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.

The Digital Marketing Playbook: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns -- Contents -- Preface -- Chapter 1: An Introduction to Digital Marketing -- What Makes This Book Different? -- Start with the Customer and Work Backward -- People Power --...

Proven strategies for integrating mobile technologies into your business to gain a competitive advantage The rate at which companies are deploying wireless and mobile technology is astounding. But as the dot-com crash demonstrated, implementing solutions without clearly defined business...

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology....

Einordnung der Wirtschaftsinformatik -- Technische Grundlagen -- Management von Daten -- Integrierte Anwendungssysteme -- Planung, Realisierung und Einführung von Anwendungssystemen -- Management der Ressource IT -- Digitaler Wandel von Unternehmen.

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The...