Similar Search Results

Investigating the impact of atmospherics and online flow cues on visiting intentions : the case of Jordan' virtual tourist centre

Shatnawi, Tamather; Ashour, Laila; Kakeesh, Dana - In: International journal of electronic marketing and … 11 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012199565

How does Starbucks' merchandise design in their online shop trigger behavioral intention?

Feng, Ling; Ryu, Kisang - In: International journal of hospitality management 120 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015071089

Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value

Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218

Persistent link: https://www.econbiz.de/10009755855

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Marketing Luxury Services : Concepts, Strategy, and Practice

Hemzo, Miguel Angelo - 2023

1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...

Persistent link: https://www.econbiz.de/10014250259

Transaction attributes and customer valuation

Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864

Persistent link: https://www.econbiz.de/10011421731

Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments

Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116

Persistent link: https://www.econbiz.de/10010395350

The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension

Paker, Neslihan; Gök, Osman - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 582-596

Persistent link: https://www.econbiz.de/10012623380

Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry

Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227

Persistent link: https://www.econbiz.de/10012256778

Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing

Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343

Persistent link: https://www.econbiz.de/10011633662

1
2
3
4
5
6
7
8
9
10
Next
Last