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When does innovation collaboration pay off? : the role of relational learning and the timing of collaboration
Smirnova, Maria; Rebiazina, Vera A.; Khomich, Svetlana G. - In: Industrial marketing management : the international … 74 (2018), pp. 126-137
Persistent link: https://www.econbiz.de/10011942279
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Customer orientation in emerging markets : concepts and empirical tests
Rozhkov, Alexander G.; Smirnova, Maria; Rebiazina, Vera A. - In: Emerging markets and the future of the BRIC nations, (pp. 170-189). 2015
Persistent link: https://www.econbiz.de/10011391641
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Uncovering driving forces for better product innovation : have Russian firms learned to balance the focus on internal and external partners?
Smirnova, Maria; Podmetina, Daria; Volchek, Daria; … - In: Adoption of innovation : balancing internal and …, (pp. 197-221). 2015
Persistent link: https://www.econbiz.de/10011302472
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Customer orientation as a multidimensional construct : evidence from the Russian markets
Smirnova, Maria; Rebiazina, Vera A.; Frösén, Johanna - In: Journal of business research : JBR 86 (2018), pp. 457-467
Persistent link: https://www.econbiz.de/10011855374
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Transforming industry landscape in response to the transition of the economy : the case of the Russian bakery industry : slučaj pekarske industrije u Rusiji
Smirnova, Maria; Rebiazina, Vera; Moreva, Irina - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10010486442
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Key stakeholders' interaction as a factor of product innovation : the case of Russia
Smirnova, Maria M.; Podmetina, Daria; Väätänen, Juha; … - In: International journal of technology marketing : IJTMkt 4 (2009) 2/3, pp. 230-247
Persistent link: https://www.econbiz.de/10003881722
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Collaborative approaches to new product development : the case of Russia
Smirnova, Maria M.; Podmetina, Daria; Väätänen, Juha; … - In: International journal of entrepreneurship and … 15 (2012) 1/2, pp. 91-107
Persistent link: https://www.econbiz.de/10009502444
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009626966
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Assessing relationship quality in four business-to-business markets
Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, … - In: Marketing intelligence & planning 27 (2009) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
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Collaborative approach within the open innovation framework : Russian companies
Podmetina, Daria; Smirnova, Maria; Väätänen, Juha; … - In: Perspectives on supplier innovation : theories, …, (pp. 287-310). 2012
Persistent link: https://www.econbiz.de/10009632774