Assessing relationship quality in four business-to-business markets
Year of publication: |
2009
|
---|---|
Authors: | Ashnai, Bahar ; Smirnova, Maria ; Kouchtch, Sergei ; Yu, Qionglei ; Barnes, Bradley R. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 1, p. 86-102
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management |
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